Programme

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For the Business Tourism industry, delivered by the Business Tourism industry

This year’s Programme welcomes over 30 speakers offering more than 22 hours of learning experiences through plenary sessions, workshops, case histories, debate and breakfast meetings.

Who should attend

Executives involved in the developing and marketing of destinations and venues and in the organisation and provision of services for successful events including venues, destinations, convention bureaux, hotels and HR managers, marketing and sales staff, customer service employees, event managers, suppliers to the hospitality industry, press, academics, association administrators, regional development agencies, local authority managers, government employees, PR agencies, Professional Conference Organisers, Exhibition Organisers.

Sessions are relevant to those responsible for the securing and delivery of conferences, exhibitions, events and incentives and the marketing of destinations and venues.

Conference Times:

• Monday 15th November 2004 10.00am - 17.40pm
• Tuesday 16th November 2004 9.00am - 15.30pm

Monday 15th November 2004

9.00	Registration
10.00		Welcome	Michael Hirst, Chairman, Business Tourism Partnership	Royal Suite
10.05	Chair: Michael Hirst, Chairman, Business Tourism Partnership	The Regional Development agency's central role in securing business events	Richard Dickinson, Chief Executive of East Midlands Tourism.	Royal Suite
10.20	Chair: John Greenway MP, Member of Parliament for Ryedale	Evolution of business tourism nternationally - Is Britain getting its fair share?	Tom Hulton, Director of International Relations, IMEX Paul Flackett, Managing Director, IMEX	Royal Suite
10.50	Chair: Tony Rogers, Executive Director, British Association of Conference Destinations	Planning, initiating and managing change for venues, destinations and agencies	Andrew Stokes, Chief Executive, Marketing Manchester	Royal Suite
11.30	Break
11.50	Chair: Andrew Stokes, Chief Executive, Marketing Manchester	Better marketing philosophy: Creating a destination brand that works	John Heeley, Chief Executive, Experience Nottinghamshire	Royal Suite
12.10	Chair: Don Bell, Marketing Director, Gate 7 Consulting Services (Pty) Ltd, South Africa	The development of an emerging destination	Peter Myles, Director, Centre for Tourism Studies, University of Port Elizabeth, South Africa	Royal Suite
13.00	Lunch and Case History Posters
13.40		Drum Zone: Building a product, working in rhythm	Hosted by Drumzone	Royal Suite
14.10	Chair: Tom Hulton, Director of International Relations, IMEX	Synergistic Environments: Conferences and exhibitions - a crucial contribution to business	Sarah Farrugia, Managing Director, Research and Consultancy Farrugia Leo	Royal Suite
14.55	Chair: Tony Rogers, Executive Director, British Association of Conference Destinations	Creating accessible events	Jenny Stephenson, Chief Executive, Tourism for All UK	Royal Suite
14.55	Chair: John Greenway MP, Member of Parliament for Ryedale	Are there incentive opportunities in the UK?	Nigel Cooper, Sales and Marketing Director P&MM & Jonathan Story, Managing Director, Penguin Events Ltd	Highgrove Suite
14.55	Chair: Don Bell, Marketing Director, Gate 7 Consulting Services (Pty) Ltd, South Africa	Running the business through the eyes of an award winner	Lesley Stephen, Senior Sales Team Leader, Edinburgh International Conference Centre	Hampton Suite
15.40	Tea
16.00	Chair: Peter Mainprice, Managing Director at Index Communications Meeting Services	Top Vanilla for Top Bananas - Customer Relationship Marketing strategies for the business tourism market	David Reed, Contributing Editor, Data Strategy	Royal Suite
18.45		Welcome Reception at Nottingham Castle hosted by Nottingham Hospitality Association, with special guest, the Sheriff of Nottingham
20.00		Medieval Banquet, Sheriff's Lodge

 

Tuesday 16th November 2004

7.30-9.00	Chair: John Gallery, Managing Director, Great Potential	Breakfast Meeting: !deas Academy	Chris Martins, Charlotte Martins, Influential Concepts and Communications (ICC)	Royal Suite
9.15	Chair: David Kanarens, General Manager, Nottingham Royal Moat House	Marketing hotels and destinations (eFAM)	Mike Lyon, Managing Director, Write Style Communications Ltd	Royal Suite
9.15	Chair: Bob Cotton, Chairman, British Hospitality Association	Creating a 'Chain of Care' in Event Management: Hotels and venues	Danny Pecorelli, Managing Director, Pennyhill Park	Hampton Suite
9.15	Chair: Philip Calcutt, Director, Calcutt Associates	Resolving Tensions in Regional Marketing: Turning competitors into partners	John Gallery, Managing Director, Great Potential	Windsor Suite
9.15	Chair: Rob Davidson, Senior Lecturer in Business Travel and Tourism, University of Westminster	Operating effectively in the global events industry	Glenn Bowdin, Chair of AEME (Association for Events Management Education) & Principal Lecturer in Events Planning, UK Centre for Events Management,Leeds Metropolitan University	Highgrove Suite
10.00	Chair: Peter Rand, Director, RAND	Creating direction, managing change	Jane Henry, Tutor, Open University Business School	Royal Suite
10.45	Break
11.00	Chair: Rob Davidson, Senior Lecturer in Business Travel and Tourism, University of Westminster	New Europe: New competition, new opportunities	Agata Pawlowska, Global Sales Department, LOT Airlines, Poland Krzysztof Nawotka, President, Warsaw Convention Bureau Edyta Malek, Conference Sales Manager, Warsaw Destination Alliance	Royal Suite
12.00	Lunch and Case Histories:
12.45	Chair: Nick Waight, Director, The ICC	Enhancing client experience	Catherine Caiger, Head of Business Operations, The ICC	Royal Suite
12.45	Chair:	Positive Effects from Major Events - International Textile Machinery Exhibition (ITMA) case study	Phillip Calcutt, Calcutt Associates	Windsor Suite
12.45	Chair: Rob Davidson, Senior Lecturer in Business Travel and Tourism, University of Westminster	New Europe Workshop	Agata Pawlowska, Global Sales Department, LOT Airlines, Poland Krzysztof Nawotka, President, Warsaw Convention Bureau Edyta Malek, Conference Sales Manager, Warsaw Destination Alliance	Highgrove Suite
12.45	Chair: John Gallery, Managing Director, Great Potential	PR and branding for hotels and venues (case studies)	Andrew White, Director, Triggerfish Communications	Hampton Suite
13.45	Juice Break
14.00		How International Confex and the Danish Tourist Board Created 'the perfect event'	Jessica Blue, Event Director, Confex & Jonathan Cohen, Marketing Manager/Conference and Incentive Travel, Danish Tourist Board	Highgrove Suite
14.00	Chair: Don Bell, Marketing Director, Gate 7 Consulting Services (Pty) Ltd, South Africa	Workshop: Benefits of excellence	Peter Myles, Director, Centre for Tourism Studies, University of Port Elizabeth, South Africa	Royal Suite
14.00	Chair: Peter Mainprice, Managing Director, Index Communications Meeting Services	Are you wasting your exhibit?	Richard John, Managing Director, RJA GB Ltd	Hampton Suite
14.00	Chair:	Managing your Assets - Venues and hotels	Dominic Armstrong, Managing Director, Indago	Windsor Suite
15.00		Feedback Review and Awards	Michael Hirst, Chairman, Business Tourism Partnership & Richard Caborn, Minster for Tourism	Royal Suite

 

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